Author: Andrew Russo

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Resources

Obvious benefits of having a website for your business

benefits of having a website

The world is getting closer to everyone. The Internet has given us many opportunities to explore different business & technical facilities. As many business owners are benefitted by creating brands with websites. In this article, I’m going to discuss with you the benefits of having a website for your business.

I also put a small but effective guideline on the way of building a professional website. You can find it in the last part of this article.

You must need people who buy your product. But to make them buy, you have to reach them. If your business is online, you can reach so many potential buyers.

Are you a small business owner? If you are, it’s the right time to build a website. You can increase your sales by a website within a short time.

Here are more benefits of having a website for your business…

Always open

Your business will be open always. That means your website will be live 24/7. So anyone can visit your store anytime. There is no closing.

This is one of the most demanded benefits of having a website for business or any purpose.

Your server will keep your website and product data live to all targeted audiences always. Potential customers can make a purchase anytime on your website. People can make it a very simple way. So it’s a huge benefit of having a website.

Build a perfect trust

A website is a place where your potential customers get genuine information about your products or services. That means they would know well your business.

People who have already purchased your product or service can give ratings. It creates the intention of buying in other potential customers. This way you can build a trust that keeps your high approach for a long time.

It will happen only when you have a website to show where people can find anything about your business.

Become authority

Around 4.48 billion people are using the internet today. The count is increasing every single day. These people are from different countries with different interests. And they are visiting new websites for their daily needs. So there is a chance you can reach this huge interested audience with your business.

When your business is running online, you can be connected with other business owners who are somehow related to your product or service.

This connection will build your brand value with name value. You could be an authority in your industry then.

No boundary

There is no boundary of making a profit by an online business. You can sell your products as much as you can.

You can build a reputation in your business field by your website. The reputation of your company drives a lot of engagement. So you could sell more than your offline shop.

Make sure you are selling quality products or services. Then there will be no barrier to grow your business.

Marketing benefits

The most important thing in a business is marketing. If your marketing process makes no effect on the audience, you are not going to do well. But a website can promote your business so well. It drives targeted customers.

This is one of the greatest benefits of having a website for your business. You will get the exact traffic you need for your business.

There are a lot of marketing methods like Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing and other paid marketing channels to promote your business effectively. And it costs lower than offline marketing methods.

Guide to build a professional website

You already know the benefits of having a website. But if you are confused to take the right way for building your website, I add some extra words to guide you.

I build my first website all my own. My development knowledge was not enough to build a professional website at that time. But I had tried and built my own website. Though it took huge time and was not that much professional.

You can also build your own website. Nowadays people are creating websites with totally zero coding knowledge. WordPress is the best software to build a professional website. For that, you need to know about WordPress functionalities.

Then all you need is a domain name and web hosting. I know a group of friends who can provide you a perfect web hosting service.

You can also hire expert web developers to build your professional website within a short period of time.

Final words

A website could be an important part of your business. You can generate double or more sales than your present offline promoting methods.

It also helps to gather the perfect visitors or potential buyers of your store. So you need to build your website today to serve worldwide. Then your business will turn into a fat profit machine.

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Resources

Setting up an eCommerce business

Starting an eCommerce business is not a hard task with today’s technology. There are a lot of facilities to build a professional eCommerce website.

You can spread your products to the world by using modern eCommerce technology. So in this article, we are going to discuss step by step guide on setting up an eCommerce business.

Good planning could come with the best profit.

To run an eCommerce business you have to maintain a lot of things. But these are not rocket science. You can really make a good amount of profit if you can provide the best quality of your products.

You have to build a brand with good products.

Here we have a step by step guideline to set up an eCommerce business.

Choose product or item

This is the primary and tough job to set an eCommerce business. You have to consider all factors before choosing products. Each and every product has a demand in the market. But which you should choose?

Pick one vendor first like clothing, electronics, baby item, etc. You better choose the vendor on which you have a proper idea. You can also choose a specific product. But you should go with the product you know most.

You also have to research the product in order to reach the targeted customer. Because when you research it you can find those people who need your product. So make proper analysis before choosing a vendor or product.

Build a stunning website

You have to build a good looking eCommerce website. A stunning website can bring a lot of eyes on your products. If your website has all the eCommerce business functionalities, your users will be satisfied.

There are a lot of platforms to build an eCommerce business website. But our researchers find that WordPress is the best platform to build an eCommerce website.

There is a WordPress plugin called Woocommerce. This special plugin has everything you need with your eCommerce website. You can manage your vendor with this plugin easily.

Also, you can purchase a premium eCommerce WordPress theme like Woodmart to build an amazing interface of your online store.

WordPress will provide your user-friendly and SEO friendly web store design with a lot of essential eCommerce functionalities. These things could build all the systems you need to integrate with your website. And the cost is really low.

We have a special team to build stunning eCommerce websites. You can use our expertise to build a proper website. We can also customize your WordPress Woocommerce website with our unique touch. So hand it over if you are in a hassle.

Marketing your products

Marketing is a very important part. You choose a product and then create a website on it. Then you have to distribute your product to the right customers. So you need to do some marketing staff to reach them.

After launching your website you have to inform people about your products. This is the marketing part. You must have to gather people who have an interest in your products. If you marketing to a person who doesn’t have the interest to purchase, probably you are not going to make a profit from him. So you have to find the potential buyers for your eCommerce business.

There is a lot of way of marketing. Search Engine Optimization (SEO) is the most effective marketing method. Someone call it Search Engine Marketing (SEM). But you can also use Social Media Marketing (SMM) and email marketing.

You can also use paid marketing medium. To spread your eCommerce business you need to use both free and paid traffic. But make sure you have the perfect combination of paid and free. Free does not work well these days. But you can use brilliant SEO strategies to gain targeted free traffic.

Final words

If you can do these three basic tasks, you can develop a profitable eCommerce business. There are other things to consider which are included in these three steps. Plan well and execute your planning perfectly, you can do the best in the long run.

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Tech news

Behind the success of Elon Musk to SpaceX

Elon Musk

Elon Musk! The owner of SpaceX…

Do you hear this name before?

If you don’t, you’re not connected to the world of tech giants. Yes, we can say that Elon Musk is a tech giant in today’s world. He is well known and the most energetic South African entrepreneur.

There are many people are living in this world. Some of them could make the differences. They live to change the world. Elon Musk is one of them. He has crossed many milestones of technical inventions that are making history. Our life becomes more easy and comfortable because of the tech giants like him.

Elon Musk’s early life

On June 28, 1971, Elon Reeve Musk was born in Pretoria, South Africa. His father Errol Musk is an electrical engineer and mother Maye Musk is a supermodel.

When his parents divorced, he had mostly lived with his father at the age of 9. He felt his interest in the computer at the age of 10 and quickly learned to program. Then he built an interesting game named Blaster. The amazing fact is that he had built his first program at the age of 12.

Then he sold the game for $500 USD.

He moved to Canada when he was 17 and took admission to Queen’s University. Then in 1992, he left Canada to start his study on Business and Physics at the University of Pensylvania.

He is a citizen of three countries, which are South Africa, Canada & the United States of America. Musk also took the admission for PhD in energy physics at Stanford University, California.

Musk’s business startup & boost up

Elon Musk and his brother Kimbal Musk launched their first company in 1995. The company name was Zip2. It was a city guide service provider. Then Compaq Computer Corporation bought the Zip2 in 1999 with a cost of $307 million.

In the same year, the Musk brothers used their money from the sale of Zip2 in X.com which was an online banking system. Now we know it as PayPal.

In 2002, eBay took PayPal for $1.5 billion in stock. That time Musk had $180 million in PayPal. He took his shared money from PayPal.

Starting of SpaceX

After breaking the business relationship with PayPal, Musk planned to build his own space organization. His plan was to build a convenient transport system commercially to space.

With the motivation to building something new in the Space industry, Elon Musk launched his third company Space Exploration Technologies Corporation or SpaceX in 2002.

Musk was able to build hi-tech spacecraft at a cheap cost.

In 2006, SpaceX launched its first flight. But the rocket crashed within seconds of the liftoff. The 2nd and 3rd flights were also failed in the years 2007 and 2008. The situation was so crucial for SpaceX. Because there was a huge chance of closing the company.

In 2008, September 28, Musk was ready for the 4th flight. It was the last flight if they did not succeed. But they became successful ai the fourth flight. It was a breathtaking journey for the company. The name of the rocket was ‘Falcon 1’ and it took place in the perfect orbit successfully.

Then on December 23, 2008, NASA contracted with SpaceX with $1.6 billion to transport cargo in the International Space Station (ISS) that was an amazing milestone for the company.

In the year 2011, SpaceX launched a specialized reusable rocket technology which was a history-changing invention. But there were also many failure stories. At last in December 2015, SpaceX rocket landed in the ground for the first time and gained the status of reusability.

In March 2017, the SpaceX rocket successfully landed on the sea platform.

Now the company is transporting any kind of supplies to the ISS and sending satellites in the pixel-perfect orbit. And Elon Musk is tasting the ultimate success after several failures.

Final words

Elon Musk has trust in what he is doing. It drives him inside the ultimate success. He is a thinker for the whole of mankind.

Musk is still working on his innovative ideas. He is running Tesla Motors to build unique and cost worthy cars beside the SpaceX. Elon Musk also working on many other things like HyperLoop to travel at the speed of sound.

He is an idol to the entrepreneurs worldwide and an inspiration to the millions.

Categories
WordPress

WordPress Content Management System (CMS) Introduction

WordPress

WordPress is a content management system that helps you to control all the contents of your website. You can maintain your own website professionally by using it. The best thing is that it is open-source software where you can handle your website even if you’re not a coder. You would get all the functionalities you need to build and handle a website.

WordPress has a large directory where you can find useful themes and plugins for your website. Themes ensure the outlook of your website. On the other hand, plugins ensure the functionalities and programs of your website. All free themes and plugins are stored in the WordPress directory.

You can build your own themes if you’re a coder. Don’t worry if you’re not a coder. You can collect a free theme for your website. Or else you can purchase premium themes from ThemeForest which is a property of the Envato marketplace. Premium WordPress themes have a lot of professional functionalities. You don’t need any coding knowledge to control a professional website.

Same like premium themes you can find premium plugins in Codecanyon. It is another property of the Envato marketplace. Here you can find some special WordPress plugins that help you with a lot of prebuilt programs. You can easily guide your website by using all the options of WordPress.

WordPress.com VS WordPress.org

You can use WordPress in two ways. WordPress.com is a system where you can use the WordPress directory to publish your content. Here you have to use a sub-domain under the WordPress directory. That means your website address will look like (xyz.wordpress.com). But you can purchase a domain name to integrate with your free hosted WordPress website. So you will get both Free & Premium options.

WP content management system is a software to control all the front end and back end functionalities of a website. You can get a download option on the WordPress.org website. If you have a WordPress hosting, you don’t need to download the WP content management system from the website. You will get the software pre-installed in your cPanel. However, you can also find the software to install in a shared hosted cPanel.

WordPress dashboard

WordPress CMS has a dashboard where you can find or add a lot of panels. These panels help you to make any changes or control your website.

Each and every functionality you need to control your website, you can get it in a WordPress dashboard. You can add more extra functionalities by using WordPress plugins.

WordPress themes

The front end of your WordPress website mostly depends on the WordPress theme you are using for your site.

WordPress theme is a gathering of some web programs that helps you to build your site’s interface. You can find so many functionalities integrated with a WordPress theme. These functionalities help you to change your website’s outlook.

In the WordPress themes directory, you will find a lot of free themes. But there are also many premium themes in the marketplaces like ThemeForest. These free themes have professional and powerful features and functionalities to control your website dynamically.

WordPress plugins

A WordPress plugin is a kind of application that integrates your WP website with a new function. That means you can add functions on your WP dashboard.

WP plugins work like addons that add extra panels in the dashboard. You can use it for so many different functions.

There are a lot of plugins in the WP plugins directory. But you can find more premium plugins in many marketplaces. Premium plugins have advanced options to integrate with your website.

Final comment

WordPress nowadays a great solution for website owners to control their websites. The best thing is that it is open-source software. You can use it for free and build a website with zero coding knowledge. You just need to know the use of options and various kinds of plugins. It’s revolutionary for the web development arena.

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Resources

Top useful WordPress plugins for new websites

wordpress plugins

WordPress plugins are some extra programs that help to integrate your website with extra functionalities.

WordPress is a free CMS tool that helps to build professional websites. You can find here every component to build a website in WordPress.

When you need some extra functions for your website, you can integrate the plugin which has the function you need.

WordPress plugins directory has a huge collection of different free plugins. You can add almost every kind of functionalities for your website. That’s why WordPress is popular that much.

Let’s see which plugin I have for you as a recommendation…

Useful WordPress plugins

There are many plugins to use. You can find a huge stock of free WordPress plugins in their directory.

But you can also purchase premium plugins from marketplaces like Envato. Paid themes would provide you advance functionalities.

But most of the time you can work with free plugins smoothly.

Here we are going to show you some important plugins. These plugins integrate your website with must needed functionalities.

Rank Math

It is an essential SEO plugin. Search engine optimization is an important path to get a targeted audience from search engines like Google.

Rank math will help you to do proper on-page optimization.

This free plugin will guide you to create SEO friendly contents. The plugin offers a very simple and easy rich snippet feature. And everything is for free.

I will go for Rank Math always when it comes to an SEO plugin.

[maxbutton id=”1″]

Smart Slider 3

You must want to present your product, service or content in an interesting way to get hits.

A slider plays an important role as a showcase of your content. You can use sliders in several places on your website. It also creates value for your website’s interface.

Smart Slider 3 is my favorite name of a plugin that integrates professional slider functionalities.

And yes, It’s for free.

[maxbutton id=”1″ url=”https://wordpress.org/plugins/smart-slider-3/”]

Elementor

You will need to create different pages for your website. These pages may help you in some ways.

So you have to create them professionally. If your pages do not create a good impression to the users, you’re not going to make well.

Here comes another necessary plugin to build pages…

Elementor has a great function to build drag & drop pages. That means you don’t need any coding knowledge to customize your pages.

There are two parts of the Elementor page builder, one is free and another one is premium. But you can perform all you need in the free version for sure.

[maxbutton id=”1″ url=”https://wordpress.org/plugins/elementor/”]

Smush Image Compression & Optimization

Images are sometimes too big, right? And this issue has been hampering your loading speed.

You must need images for your content. But sometimes pictures become extreme in wet. When the size of your image is big, there is a chance your site gets extra load time.

So for reducing the loading time, the Smush plugin could help you to optimize images. It reduces the image size and increases speed.

Don’t worry! It won’t affect your image quality.

[maxbutton id=”1″ url=”https://wordpress.org/plugins/wp-smushit/”]

Ninja Forms

Forms are a very important part of a corporate professional website. You must need to create a contact form to contact you.

You could lose a potential deal if you don’t have forms.

Ninja Forms is a free form building plugin. It holds all the essential functionalities to create a professional form. Non-coders can build a dynamic form so easily.

You may need different types of forms for your valuable website. So this plugin could make you free of hassles with it’s easy to use interface.

[maxbutton id=”1″ url=”https://wordpress.org/plugins/ninja-forms/”]

Final words

There are more useful WordPress plugins to use. But these five will help you to swot out five important matters for your website. Every WordPress website should use these good quality plugins.

You may need

✓ 5 proven digital marketing tips for new business

✓ Web Hosting now starts at $1 USD only.

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Web hosting

Things to know before choosing a web hosting company

web hosting company

There are a lot of web hosting companies on the internet today. So it becomes so tough to choose a perfect web hosting company that suites to host your online property.

web hosting company

Many of those companies are providing quality services. So there is a lot of competition in the market.

Now, which one you should choose?

Well, I’m telling you now some things that help you to choose a perfect web hosting service.

Let’s figure it out…

Almost every company is providing some common features. Those are SSD storage, Unlimited bandwidth, 99% or even more uptime guarantee, 24/7 support, and some more.

But I’m not going to talk on these common things. You will find these on every web hosting company for sure.

I’m now telling you some other important things which you need to ensure the best web hosting service.

Hacker protection

Your website should have strong security protection integrated with your web hosting.

Hackers are looking for the weakness of you. They can get inside because of poor security.

So it is an important thing to consider before choosing a web hosting company. Just make sure that the company is providing hacker protection with their plans.

SSL certificate [Secure Sockets Layer]

You must care about your users. And your users must care about their security.

If they don’t feel safe to put their footprint on your site, they are not going to visit your site anymore.

So you have to build trust. Google also likes it so much.

It’s simple! You just have to ensure that your website has an SSL certificate. An SSL certificate encrypts the data of your users. So there is no chance to leak your user’s information.

Make sure that your web hosting provider is giving an SSL certificate like our Hostimpel is providing it for free.

Refund guarantee

Many companies are not giving it yet.

You have to look after that the web hosting company is giving a refund guarantee. Because you can switch to another company if you don’t satisfy with the existing service.

But you can’t switch where you don’t get a refund. So you have to continue your service. Whether it’s good or bad.

So take your decision wisely.

Easy cPanel

The best web hosting control system is cPanel. It’s super easy and simple.

Every panel is pixel-perfect here. You can install any third-party software or CMS easily by using this controlling platform.

You could get the best experience with your web hosting service even if your a non-coder.

The cPanel has many parts that help you to install something useful on your website. You can also manage emails and add extra features with protection.

It’s hard for hackers to break down cPanel’s security firewall. So it could be a good deal.

Final comment

Know your needs and research on different web hosting plans.

Then choose one which benefits you the most. But make sure you are taking the right service for your business.

Our support system is open 24/7. Please ask us any questions about your interests and needs. We will be happy to help you with this.

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Marketing

5 proven digital marketing tips for new business

Marketing is a very important matter if you are thinking to start a new business. Many entrepreneurs fail before getting profit from their business. It’s because of their marketing strategy. We want that you don’t make the same mistake. So our team has experimented with many marketing terms. From our research, we are going to show you five proven digital marketing tips for your new business.

Digital marketing is getting harder because of competition. But you can take over your competition by applying some easy methods properly.

So let’s jump in…

1. Learn more your competitors

This is one of the most common and useful digital marketing tips. You have to research a lot about your competitors. If you know your competitors properly, you can separate you from them in a better way. You have to cover unique information which your competitor doesn’t cover. That means people will visit your website for a unique thing that they are searching for.

So research your competitors well and cover what your competitor is not covering. If you are providing service or product, make sure you are providing authentic products and services. People come to you for their needs. If they can’t find the best in you, they probably go back to your competitors.

2. Laser target your audience

There are millions of traffic around the web. All people don’t need the same thing. Millions of people mean millions of needs. So you have to target those people who need your products or services. But make sure you are providing the quality you promised.

You need to reach out to those people who are interested in your products or services. To reach out to those people you can use your competitor’s data.

If you want to earn traffic from the paid medium, you also need to target a specific audience. Every ad center or sponsor channel you can find targeting system. Here you can target a specific age, gender, interest, etc. So you can target a smooth and high converting audience.

3. Ensure the perfect on-page optimization

SEO tactics are updating day by day. Google is getting smarter than you. So to gain user’s trust you have to provide pure information about your services or products. If your user is happy, every search engine would be happy.

On the other hand, you need to clear your topic by using some focus keywords based on your business topic. Google could get signals from your website about the specific topic you’re covering.

You must have to create your content with the flexibility of reading and proper user-friendly area. So then anyone come and spend some moment on your website.

You can use WordPress plugins like Yoast SEO and RankMath for your WordPress website to create a content fully SEO friendly.

4. Combine free and paid marketing

A lot of online platforms like facebook, twitter, Pinterest, etc are providing paid marketing facilities. Some people think that they could gain a lot of targeted consumers by running paid campaigns at the beginning of their business. But we advise you not to do this. Cause paid campaign doesn’t bring profit sometimes. So there is a chance you may face a loss for your business.

You have to combine free and paid marketing methods together. There are a lot of ways to get free traffic. You can do SEO for free. Google will rank your site for no cost. On the other hand, your content could be viral if you produce it in a unique way.

If you want to make a real profit from your business, you must have to put a balance in your free and paid marketing system.

5. Be responsive always

This one of the most important digital marketing tips. You would get a lot of responses from your audience if you provide the best. All you have to do is the response to all of them. When you response back to them, you could gain a strong trust from your audience.

If you don’t talk to your audience, one day they will lose interest in your company. So there is a chance you could fall down. But by providing them unique information along with the positive and professional response, they would come again and again with interest.

So be responsive to your targeted audience and reply to them always. We are pretty sure that you can do your best by gaining the trust of your audience.

Final comment

There are more things to consider about digital marketing. But these five digital marketing tips can also help you to do the best in the long run.

Implement your best in digital marketing and there is a huge opportunity to become succeded in your online business.